what is 7ps

what is the 7ps marketing mix?

1price
-strategies skimming
-strategies penetration
-strategies psyychological
-strategies cost-plus
-strategies loss leader
2place
-retail
-wholesale
-mail order
-internet
-direct sales
-peer to peer
-multi-channel
3process
-especially relevant to service industries
-how are services consumed
4product
-design
-technology
-usefulness
-converience
-value
-quality
-packaging
-branding
-accessories
-warranties
5promotion
-special offers
-advertising
-endorsements
-user trials
-direct mailing
-leaflets/posters
-free fifts
-competitios
-joint ventures
6people
-employees
-management
-culture
-customer service
7physical environment
-smart
-run-down
-interface
-comfort
-facilities